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Leveraging Print Marketing in your Digital Strategy

To paraphrase the great Cyndi Lauper: social media did not kill the print marketing star — they merely teamed up to take the marketing world by storm.

Over the last few years, the user-friendly nature and high-tech appeal of social media advertising has become the standard fare for brands looking to promote themselves. But there’s emerging evidence to suggest that the messaging power of digital ads are at their most effective when paired with strengths of good old-fashioned print ads. Here’s just a few ways that you can harness print marketing to boost and strengthen your social media efforts.

Outsmart the “skip this ad” button

While their parents simply left the living room during commercial breaks, today’s generation of consumers have an arsenal of methods for avoiding interaction with those dreaded digital ads. Whether it’s paying extra for a premium membership that lets you skip ads on services like YouTube and Hulu or just scrolling right by that promotion that’s clogging up their newsfeeds, there’s no limit to the lengths today’s consumers will go to live a life free of ads. But promotional print marketing products like coffee mugs and t-shirts give you the opportunity for long term exposure to your clientele.

They can skip those commercial breaks all day long, but each cup of joe from a branded mug is another customer engagement that there’s no way of hiding from.

Sow the Seeds for Later Purchasing

With the advent of the internet, people have become increasingly discerning about their purchasing decisions. The near-limitless access to information has democratized the buying process to give consumers the ability to compare products, read consumer reviews, and form a well-informed opinion before they ever come close to pulling the trigger on a purchase. But with 82% of 18-34-year-olds saying that print influences their purchasing decisions, there’s a strong case to be made that print marketing and promotional marketing materials can serve as the seed that drives consumers to take to the internet for more research. Utilizing printed materials like strategically placed fliers or brochures as the hook sends your audience to the web to learn more then let your digital presence take it from there.

Ready, set, go viral!

Think that viral marketing is reserved solely for the social media gurus of the world? Think again.

By applying your creative juices to the production of truly remarkable print marketing, you can easily attain all the benefits of print and digital advertising. A textbook example of this dual medium approach to print marketing comes from a set of print ads that KFC ran in Hong Kong. In a print advertisement for the brand’s Hot & Spicy fried chicken, hot rods and rockets were depicted with crispy glowing chicken strips as the billowing exhaust. Pictures of the absurd and meme-friendly ads made their way to Twitter and Instagram and morphed into a viral marketing trend for KFC — all for pennies on the dollar of what the fast food giant would have paid for an equivalent reach in the digital space alone.

As you can see, effective print marketing in this day and age is every bit as powerful as the black and white newspaper ads of yesteryear. With commonsense marketing practices that make use of the strengths of the digital space, you can run circles around your social media dependent competitors.

About JAGUAR

Family owned and operated for more than 20 years, JAGUAR’s name reflects our most important values: speed, efficiency, and performance. Like a jaguar, our products and services are powerful, fast, and accurate. On-budget, on-time, and packed with exceptional customer service. We know that when it comes to your business’ marketing and promotional needs, fast turnaround and great service is the name of the game. That’s why at JAGUAR, you’ll get superior print and promotional products, when you need them. We offer a one-stop solution for all your print and marketing needs, with one point of contact, direct from our Danvers and Peabody, MA facilities. Click here or call to learn how JAGUAR can work with you hand-in-hand to achieve your marketing and sales goals.